First bread crumb of Drake x Nike in “Laugh Now, Cry Later” video with views of 18 million views within first week
Nocta 2020 Launch
First time collaboration between Drake and Nike through the creation of a sub-brand called Nocta. Inspired by Drake’s nocturnal lifestyle. Partnering with one of the biggest Global artist, creating breadcrumbs prior to the product launch included a video shoot at Nike World Headquarters during quarantine.
Take over of Drake’s hometown in Toronto
“Laugh Now. Cry Later” video shot at Nike World Headquarter
Drake - Nocta launch at Super Bowl