Vision Without Actions is a Daydream. Actions Without Vision is a Nightmare.

Visionary Creative

I am a consumer-centric and visionary creative driven by a purpose to create a better world through design and innovation. I lead end-to-end consumer journeys for world-class brands with expertise in Retail Design, Product & Innovation, Storytelling, Brand Strategy, Digital, and Event Design.

From NASA and IDEO to Nike, I thrive in fast-paced, innovative environments, shaping the future of consumer experiences.

At Nike, I worked across Product, Brand, Retail, and Marketing in Global, North America, Asia-Pacific, and Jordan Brand. From creating brand-defining Olympic moments to launching Jordan Women’s business and heading up Global Retail DesignI drive impact through strategic, human-centered design.

My superpower is communication—simplifying complexity and aligning stakeholders. Whether engaging elite athletes, media, collaborators, or executives, I use storytelling to inspire and create immersive experiences.

As a leader, I manage teams and agencies with integrity, clarity, and empathy. I foster collaboration to drive innovation and meaningful brand experiences that contribute to a better world.