Nike Style Retail Concept

Launched in July 2022 in Seoul, Korea, Fall 2022 in Shanghai, China and Spring 2023 in Emeryville, California. Nike Style is the new retail concept for the Gen Z sport lifestyle consumer through the remix of style, sneaker culture, streetwear, and gender-agnostic zones. It blurs the lines between physical and digital with AR storytelling and fixtures displays synched to the product inventory.