Nike Fieldhouse

Nike Fieldhouse concept kicked off of 10 year Nike Direct to Consumer retail program across the globe. Started with the first store design in Santa Monica, CA. Inspired by Nike’s heritage of running from wooden bleachers from Hayward Field at University of Oregon and the waffle iron that Coach Bill Bowerman created the first Nike Waffle Trainer.

Nike Global Retail fixture programs from sketch to fabrication. Connect between Visual Merchandising, Store Design, Global Procurement, SB&I and Brand Marketing. Streamline Flagship Store Fixture Program to be adaptable, sustainable at reduced cost for 3,000 to 35,000+ square feet doors with program roll-out from NA, Europe and China simultaneously. Design Nike Factory Store 2.0 that rolled out over 120 global doors within its first year. Launch brand innovation service models of Nike Pro Services, NikeiD and Nike+ across global flagship door for one on one consumer engagements.