Nike Fieldhouse

Nike Fieldhouse concept kicked off of a10 year Nike Direct to Consumer retail program across the globe. Started with the first store design in Santa Monica, California. Inspired by Nike’s running heritage, the Fieldhouse featured wooden bleachers from Hayward Field at University of Oregon and the waffle iron used by Coach Bill Bowerman to create the first Nike Waffle Trainer.

Nike Global Retail fixture programs span from sketch to fabrication, connecting between Visual Merchandising, Store Design, Global Procurement, Sustainability and Brand Marketing. Streamlined flagship store fixture program to be adaptable, sustainable at reduced cost for 3,000 to 35,000+ square feet stores with program roll-out from NA, Europe and China simultaneously. Designed Nike Factory Store 2.0 that rolled out over 120 global stores within its first year. Launched brand innovation service models of Nike Pro Services, NikeiD and Nike+ across global flagship dstores for one on one consumer engagements.