Photo credit: Jordan Brand Design
Flight-X Concept
Flight-X is a long term concept for Jordan Brand’s product and storytelling. Inspired by utilitarian and function first of space exploration after a team to team with Jet Propulsion Laboratory. The concept is brought to live for SPSU21 creative launch with applications across Men’s, Women’s, Kid’s Footwear and Apparel collections.
Bring the concept to live in rig room for executive leadership team and business function alignment
JPL Partnership learnings
Design Ethos
Creative Direction for SPSU21
Color palette inspired by “Kapton” a material used for its extreme tolerance qualities
Concept adopted by Jordan Footwear Design’s Air Jordan XXXV
Rig room with collage of brand imagery and inspiration images to tell holistic story
Exploratory products as well as in-line products