NBA All-Star Weekend 2018
Adopted from the Black & White concept, the inaugural team uniform designed Jordan Brand for NBA All-Star Weekend 2018 launched with an exclusive broadcast live event. Community basketball tournaments, media events, culminate in a concert by Travis Scott.
Photo Credit: Jordan Brand Design
Best vs. Best - best high school teams from US, China and Korea play exhibition games during TNT's live All-Star draft.
Out of home across from Staple Center
Pop-up retail during NBA ASW for exclusive products and customization
Community basketball tournaments culminates with a concert by a Travis Scott
