NBA All-Star 2018
Adopting from the Black & White concept, first Jordan Brand’s designed uniform for NBA All-Star Weekend 2018 launched with an exclusive TNT live event. Community basketball game, out of home
Photo Credit: Jordan Brand Design
Best vs. Best - best high school teams from US, China and Korea play exhibition games during TNT's live All-Star draft.
Out of home across from Staple Center
Pop-up retail during NBA ASW for exclusive products and customization
Community basketball tournaments culminates with a concert by a Travis Scott
